

Welcome
Loro style guide
Brand message
The Loro brand has been designed to convey the rich excitement of being alive. Central to the brand is Loro, a red parrot eager to spread the message of living sustainably on our fragile planet.
Logo

Colour palette
FFD248
F16922
EF4223
E50000
252161
FFD248 - F16922
FFD248
F16922
F16922 - EF4223
F16922
EF4223
E7E7E7
FFFFFF
161616
FFD248
F16922
EF4223
E50000
FFD248 - F16922
FFD248
F16922
F16922 - EF4223
F16922
EF4223
E7E7E7
252161
Typography
Heading
M
Recoleta
Semibold
Body
e
Recoleta
Regular
Type scale
Major second scale = 1.125
92px
82px
73px
65px
58px
51px
45px
40px
36px
32px
28px
25px
22px
20px
18px
16px
14px
Implementation

